One of the CPA's greatest successes in marketing was the (now antiquated) "Care and Feeding of your Septic Tank" booklet. Printed in the mid 90's, over 100,000 copies were distributed to homeowners across the province, explaining the do's and don'ts of septic tank operation.
It's back... but better. After 20 years the old book was looking a little dated and some of the information was out-dated. So we gave it a complete make-over. In a full size format with graphic novel layout, the new "Septic Solution" handbook is informative, easy to read, and actually kind of fun. It also helps manufacturers comply with the section the Ontario Building Code, requiring them to supply an operation manual with the installation of a new tank. More importantly, when imprinted with your company logo, it is a important piece of marketing that is truly valuable to your customers.
It's also available for download right over there. ⬅
The CPA Marketing Committee, have worked to develop a variety of marketing tools for use by the CPA and its members. The goal was to develop some marketing materials that could help members market their concrete products, specifically their tanks, in a market populated with tanks made with an ever-expanding array of alternative materials, and explain the purpose and advantages of the CPA's Product Registration Program.
Together with MacGregor Marketing, the CPA Marketing Committee have created a polished set of brochures. The first is designed to promote the use of concrete as a preferred manufacturing material; the second speaks of the need for tanks to be compliant with the Ontario Building Code and informs that the CPA’s Registration Program – complete with its “red tags” – is an easy way to identify compliant tanks.
These double-sided, one-page brochures have been distributed to all CPA manufacturer members for their use in marketing their products. The brochure about the CPA Registration Program, which addresses the need for tanks to be compliant with the Ontario Building Code has also been sent to all Building Departments throughout Ontario. Reinforcing the need for compliant concrete products helps improve our industry and helps to maintain its reputation for producing strong, effective and reliable products.
In addition to the creation of brochures, the new CPA marketing campaign has also resulted in the creation of print ads and exhibit materials. Print ads were created for use in industry magazines to advertise concrete tanks and our Association. Exhibit materials are designed for use at trade shows and conferences and include banner stands espousing the benefits of concrete products. These materials will help the CPA to spread the word about the quality products that our members produce.
As mentioned, copies of the brochures have been sent to manufacturer members. All members will have a chance to view the materials at our Convention in November. IF you have not seen these flyers yet please go to our website at www.cpaontario.com to view these flyers in PDF form.
The idea for this marketing campaign was born of YOUR suggestions. You told us that you were finding it increasingly challenging to sell your concrete products in a market experiencing an influx of products manufactured with other materials. You asked us for support and we have delivered. Please let us know what you think of our efforts.